如何实施LocalBusiness Schema以提升区域AI可见性 | 2026指南

// 完整LocalBusiness Schema模板（2026年）
{
  "@context": "https://schema.org",
  "@type": "Restaurant", // 替换为你的具体子类型
  "@id": "https://www.yourdomain.com/#business",
  "name": "你的商家名称",
  "description": "对你的商家、服务和位置的简洁、事实性描述。150-300个字符。",
  "url": "https://www.yourdomain.com",
  "telephone": "+1-555-000-0000",
  "email": "contact@yourdomain.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street, Suite 100",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "78701",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 30.2672,
    "longitude": -97.7431
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "10:00",
      "closes": "16:00"
    }
  ],
  "priceRange": "$$",
  "currenciesAccepted": "USD",
  "paymentAccepted": "Cash, Credit Card, Apple Pay",
  "areaServed": {
    "@type": "GeoCircle",
    "geoMidpoint": {
      "@type": "GeoCoordinates",
      "latitude": 30.2672,
      "longitude": -97.7431
    },
    "geoRadius": "25000" // 米
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "284",
    "bestRating": "5"
  },
  "image": [
    "https://www.yourdomain.com/images/storefront.jpg",
    "https://www.yourdomain.com/images/interior.jpg"
  ],
  "logo": {
    "@type": "ImageObject",
    "url": "https://www.yourdomain.com/images/logo.png",
    "width": 400,
    "height": 400
  },
  "sameAs": [
    "https://www.google.com/maps/place/your-business",
    "https://www.yelp.com/biz/your-business",
    "https://www.facebook.com/yourbusiness"
  ],
  "hasMap": "https://maps.google.com/?q=Your+Business+Name+Austin+TX",
  "founder": {
    "@type": "Person",
    "name": "创始人姓名"
  },
  "foundingDate": "2010",
  "numberOfEmployees": {
    "@type": "QuantitativeValue",
    "value": 12
  }
}

// 水管工商家的knowsAbout实施
"knowsAbout": [
  "紧急水管维修",
  "热水器安装",
  "下水道疏通清洁",
  "管道漏水检测与维修",
  "浴室改造水管工程",
  "污水管道检查",
  "燃气管道安装"
],

// 父级Organization + 门店分支模式
[
  {
    "@context": "https://schema.org",
    "@type": "Organization",
    "@id": "https://www.yourdomain.com/#organization",
    "name": "你的品牌名称",
    "url": "https://www.yourdomain.com",
    "logo": "https://www.yourdomain.com/logo.png",
    "location": [
      { "@id": "https://www.yourdomain.com/locations/austin/#business" },
      { "@id": "https://www.yourdomain.com/locations/dallas/#business" }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "Restaurant",
    "@id": "https://www.yourdomain.com/locations/austin/#business",
    "name": "你的品牌名称 — 奥斯汀店",
    "parentOrganization": {
      "@id": "https://www.yourdomain.com/#organization"
    },
    "address": { /* 奥斯汀地址 */ },
    "telephone": "+1-512-000-0001",
    "openingHoursSpecification": [ /* 奥斯汀营业时间 */ ]
  }
]

// 上门服务商家schema：无streetAddress，扩展areaServed
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "name": "奥斯汀专业水管服务",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "78701",
    "addressCountry": "US"
  },
  "areaServed": [
    { "@type": "City", "name": "Austin" },
    { "@type": "City", "name": "Round Rock" },
    { "@type": "City", "name": "Cedar Park" },
    { "@type": "AdministrativeArea", "name": "Travis County" }
  ],
  "knowsAbout": ["紧急水管维修", "热水器维修", "下水道疏通"],
  "availableChannel": {
    "@type": "ServiceChannel",
    "serviceType": "上门服务",
    "availableLanguage": "Chinese"
  }
}